domingo, 10 de febrero de 2013

Tehuacan soft drink industry


TEHUACÁN SOFT DRINK INDUSTRY




El Riego.



The year was 1903 when Messrs. Anacarsis Peralta and Joaquin Pitastarted bottling mineral water brand called "Cruz roja" noting that he hadhealing properties and was very well accepted by the peopleThese features encouraged the young entrepreneur poblano Miguel Mantillawho is already engaged to bottle soft drinks with his family to sell some properties in his native Puebla Tehuacan and try their luckWith an initial investment of $ 25,000 pesos Miguel Mantilla started operations in the year 1905 in the spring "Watering" bottling mineral water plus soft drinkshis family also marketed in Puebla.
 





San Lorenzo.










Competition is not slow and almost immediately the factory was founded"San Lorenzo Mineral Waters CompanyAmerican owned LeoFleishman (who later would Coca Cola bottler in Tampico), which isseated in the spring of the same name "San Lorenzo "located to the north-east of the cityIt is curious advertising for mineral waters at the time, was read verbatim: "infallibly cure stomach diseases, urine, kidneyand spleen." Water Quinada could read: "The only refreshing tonic."Other brands of soda that were commercialized Mr. Mantilla “Estrella roja”, “Estrella verde” and “Águila roja”






Garci Crespo.






Knowing the virtues and fame of the mineral waters, Mr. José María Garci Crespo de la Vega and Carlos Silva in June 1928 founded the company "Springs of Tehuacan SA" Its objective was mineral water bottle and distribute throughout the center of the country. In 1937 the company changed its name to "Garci Crespo Springs SA de CV andtwo years later opened the first dealership in the Valley of MexicoIn 1948, Mr. Garci Crespo left the company and with his departure the company changed its name to "Springs Peñafiel S.A". This name comes from the rock or rock that hinders the undercurrentsand leads to the springsThis rock has brought forth water for many years remained faithful and immovable therefore proposed the name of Penafiel.

Meanwhile Jose Garci Crespo decided to put a bottling with unique capital and founded in 1949 "Embotelladoras Garci Crespo S.A de C.V.







Peñafiel.




In 1948, Mr. Garci Crespo left the company and with his departure the company decides to change his name to "Manantiales Peñafiel, SA"This name comes from the rock or rock that hinders the undercurrents,and leads to the springsIn TehuacánPueblathis rock has brought forthwater for many years remained faithful and unchangingtherefore,proposed the name Peñafiel.
 



  
San Francisco.




The competition grew and the city full of bottlers, bringing many jobs,which added to the poultry industry is also important in the area, made ​​a strong generator Tehuacán resources for the state of PueblaSo we could find besides the leaders PeñafielGarci Crespo and San Lorenzoand irrigation others like Blue LabelBalseca (more famous for itsManzanitaor San Francisco since 1976.
 



Why Tehuacán is the first center hydromineral of America?

  




Because It is said that since 1445 the Tehuacán Valley residents already knew these waters and healing properties of the spring water.



Where does mineral water? 

The historian Joaqin Paredes Colín, noted in his book "Apuntes Historicos de Tehuacan" that due to the permeability of the subsoil, rainwater and friáticas that drain from the melting of the volcano Pico de Orizaba Citlatépetl or formed from undercurrents through the mountains come to feed the springs and infiltration galleries valley.
 



Tehuacán poultry industry

  

S.R.S  is born of the vision of his founder, the Miss Socorro Romero Sanchez, original of Tonalá, Oaxaca and the one who in the year of 1948 decides to undertake business in Tehuacán's city, It populates, suitable place to carry out activities of ranching. It is like that, since it she initiates activities with the establishment of a small poultry farm, counting in those days, with only thousand laying hens.
In a beginning the Miss was attending personally to the business, and its rapid expansion  presented challenges that it she could solve fully.
It is as well as in the year of 1964 and in association with her brothers Francisca, Zeferino, Aurelio and Miguel there constitute the company ROMERO HERMANOS S.A., which devoted itself across the years to provide key aspects for the development of the poultry, such business as laboratories of research and development of vaccines, a factory of concentrates for supply of the birds and even an incubator specialized in the development of the cocks, between other companies.

The Five Regions


TEHUACÁN AND ITS FIVE REGIONS

THE MIXTECA

Municipalities of the region:

  • Zapotitlán
  • San Gabriel Chilac
  • San José Miahuatlan
  • Caltepec
Typical garment:
  • The women of this region use a long skirt that goes from the waist up to the half of the calf. The blouse is embroidered and the hair is covered with a rebozo.
Flora:

  • Cactus
  • Nopal 
  • Tunas   
  • Paperillo 
  • Mosmot
  • Yellow pochote
  • Yaxche 
  • Cascalota
Fauna:

  • Goat
  •  Opossums
  • Coyote
  • Badger
  • Rabbit of field
  • Montés cat                                                                  
Products:
  
  • Donkey bread
  • Maize
  • Garlic
  • Tomato
  • Bean

Crafts:

  • Baskets of reed-grass
  • Pieces of marble and onyx
  • Handcrafted fabrics with palm

THE ALTIPLANO 
Municipalities of the region:

  • Tepanco de López
  • Santiago Miahuatlán
  • Chapulco
Typical garment:

  • The women use a long skirt up to the ankles, use sandals, the blouse is embroidered to hand in the part of the neck and the sleeves.

Flora:


  • Nopal 
  • Maguey
Fauna:

  • Hare
  • Fox
  • Coyote
  • Sparrow
  • Armadillo
  • Opossum
  • Wild bird
  • Parakeet
Products:

  • Maize
  • Wheat
  • Chile Miahuateco
  • Pulque
Crafts:

  • Fabrics of palm and reed-grass
  • Embroidery of dresses to hand
  • Crafts of mud

THE SIERRA

Municipalities of the region

  • Zoquitlan
  • Eloxochitlan
  • Coyomeapan
  • Tlacotepec de Diaz


Typical garment

  • Long and smooth skirt that comes to the ankles, embroidered blouse only of the neck and uses a rebozo big and long that it covers from the head up to the hip.


Fauna

  • Eagle
  • Squirrels
  • Opossum
  • Deer
  • Skunks
  • Fox
  • Rabbit
  • Armadillo
  • Coyote
  • Hare
  • Raccoon

Flora

  • Milpas of maize
  • Gardenia

Products

  • Vanilla
  • Aguardiente
Crafts


  • Fabrics of palm
  • Baskets of reed-grass
  • Pieces of mud

THE MONTAÑA

Municipalities of the región

  • San Antonio Cañada
  • Vicente guerrero 
  • Nicolas Bravo

Typical garment



  • A long skirt is used under the knees, the blouse is embroidered to hand, strips are placed in the hair and a is in use rebozo tied in the waist.


Fauna

  • Deer
  • Coyote
  • Squirrel
  • Rabbit
  • Fox
  • Squirrels


Flora

  • Pine
  • Cedar
  • Mahogany
  • Cactus
  • Maguey

Products

  • Pulque
  • Mezcal
  • Aguardiente

Crafts

  • Crafts of mud
  • Fabric in handcrafted loom

THE VALLE

Municipalities of the region

  • Tehuacan
  • Ajalpan
  • Coxcatla
  • Zinacatepec
  • Altepexi


Typical garment

  • Skirt that comes under the knee, blouse with the embroidered neck, rebozo that it covers the back and braids with strip of color.

Flora

  • Reed-grass
  • Laurel
  • Jacaranda
  • Ahuehuete

Fauna




  • Magpie
  • Coyote
  • Perptiles
  • Montés cat
  • Wild rebbit
  • Opossums


Products

  • Wheat
  •  Apple
  • Nanche
  • Maize
  • Anise
  • Chokecherry
  • Tejocote
  • Mango

Crafts

  • Carved of onyx
  • Fabrics of palm
  • Baskets of reed-grass